Every business wants more leads. In carpet cleaning, you compete with dozens of potential options in your local area and national franchises with big marketing budgets. This means you can’t afford to miss out on today’s hyper-targeted digital marketing techniques to capture attention, build your pipeline and convert prospects into paying clients.
But there’s a problem. Digital marketing can be confusing. You and your team have a ton on your plate, including servicing customers, walkthroughs, quotes and invoicing.
In this blog post, we’ll reveal proven ways to flood your carpet cleaning business with high-intent leads using digital marketing. Best of all, everything is laid out simply, allowing you (or your staff) to focus on what matters:executing.
Let’s dive in.
Step 1: Optimize Your Website for Local SEO
87% of consumers used Google to evaluate local businesses. Which is why search engine optimization (SEO) is crucial for making your home services business visible online. Local SEO is pivotal for a carpet cleaning business because your potential clients are looking for services in their specific area. The higher you rank, the more likely your prospect is to click and visit your website, fill out a quote and get started.
So, what are some of the top ways to optimize for local SEO?
Optimize your Google My Business listing. Ensure your business name, address, and phone number are consistent across all platforms. Add updates, offers and any relevant and helpful information.
Master local keywords. Keywords are king for local SEO. Use keywords like “carpet cleaning in [your city],” “best carpet cleaning [your city”] and “carpet cleaning near me” throughout your website.
Leverage Local backlinks. Connect with local writers and bloggers, news sites, directories and businesses to get backlinks to your carpet cleaning site.
Step 2: Leverage Carpet Cleaning Content Marketing
Content can be king. Emphasis on “can” because these days, the quality matters. To ensure your content is valuable and engaging, list 50+ questions your prospect may have about carpet cleaning and then reverse engineer your content to answer those questions. In doing so, your blog posts, how-to guides, and videos about carpet cleaning tips and tricks position you as a trusted authority in your field.
Here are some ways to leverage content marketing:
Start a blog. Write about common carpet cleaning misconceptions, tips for renters and homeowners, seasonal guides and industry trends.
Use video marketing. Video is exploding, and today’s busy prospect values video more than ever. Create videos demonstrating your services, share before-and-after photos, and get testimonials from satisfied customers.
Answer common questions creatively. Instead of a boring FAQ, find ways to creatively answer questions that stand out across your website, social media, etc.
Step 3: Utilize Pay-Per-Click (PPC) Advertising
Today, 46% of clicks go to the top 3 paid ads on the search results page. That’s why PPC advertising, like Google Ads, can be a great investment to ensure your carpet cleaning business is seen before anyone else. In addition, people who click on PPC ads usually have high buying intent, which is a fancy way of saying they’re ready to make a decision.
Here are some proven ways to maximize your PPC spend:
Keyword research. Identify and bid on keywords that potential clients will likely use when searching for carpet cleaning services.
Write compelling ad copy. Highlight your unique selling points, such as eco-friendly products or same-day service.
Use ad extensions. Include call buttons, location information, and site links to make it easy for potential clients to contact you.
Step 4: Implement Email Marketing Campaigns
People’s Inboxes are still valuable real estate, no matter what social media companies say. Why? While people can leave social media anytime, no one deletes their email accounts. Plus, if you create fun, engaging, valuable content—you can ensure prospects look forward to hearing from you. In doing so, you stay top of mind, nurture your leads and remind prospects of last-second deals that lead to swiped credit cards.
What are some ways to maximize email marketing?
Build a strong email list. Collect emails from your website, social media, and in-person interactions. Instead of using a boring opt-in, sell people on the reason for signing up. Tell them they’ll get 15% off their first order, or one yearly service free, or a lead-magnet guide that teaches them how to keep their carpets cleaner between services.
Segment your audience. Tailor your messages to different segments, such as past clients, new leads, and commercial clients. Each of these can be easily tagged and go through automatic sequences and triggers to ensure every message is relevant to their unique needs.
Leverage strategic alliances. Know a high-volume realtor or similar home services company? Create an email campaign using their list (and vice-versa) to maximize the number of eyeballs through strategic partnerships.
Step 5: Use Customer Referral Programs
Most carpet cleaning and home service businesses “wait” for word of mouth. However, we all know customers who love our services who won’t recommend the business without an incentive or reminder to do so. It’s why crafting strategic referral programs is a powerful way to drive new leads by getting creative.
Here are simple ways to replace boring referral programs with exciting offers:
Create a referral program. Offer discounts or free services for every new client referred.
Promote your program. Share details about your referral program on your website, social media, and email newsletters.
Provide exceptional service: Ensure your clients have a great experience so they’re eager to refer others.
Bonus Step: Monitor and Analyze Your Results
Without metrics and data, it can be hard to gauge the effectiveness of your campaigns. To understand what’s working and where you can improve, make sure you’re leveraging analytics. Today, many platforms simplify this process so even non-technical people and staff can determine where to allocate more marketing dollars to.
Here’s how to leverage data to boost your leads:
Track key metrics. Monitor website traffic, conversion rates, and return on investment (ROI) from your marketing campaigns. Ideally, you have a single source of truth using a visual dashboard that makes it easy to make decisions.
Adjust your strategies. Based on your analysis, tweak your strategies to focus on what’s working best and improve where necessary. Double down on things like PPC winners, high-performing blog posts, email subject lines, and more.
More Leads. Less Hassle.
Your revenue and take-home are directly proportionate to the quantity and quality of leads our carpet cleaning business generates. And guess what? It doesn’t have to be a struggle.
By optimizing your website for local SEO, creating engaging content, utilizing PPC advertising, implementing email marketing campaigns, using customer referral programs, and monitoring your results, you can attract a steady stream of new clients and grow your business.
That’s where Slamdot’s team of star-studded digital marketing experts comes in. We specialize in t campaigns that generate results, including leads, conversions and more money in your business checking.
Most importantly, we know what works for home services business marketing. Which means we can save you tons of time, energy and budgeting.
If you want to discover how our team can flood your carpet cleaning business with leads, request a fast quote today!
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