The best carpet cleaning customers are the ones you already have. Sounds obvious, right? However, many local, service-based businesses focus exclusively on the next customer without finding strategic ways to continue to serve their current customers and increase their customer lifetime value (CLV).

According to research, acquiring a new customer can cost 5X more than retaining an existing customer. This means carpet cleaning businesses that retain more customers over the long term will outperform the competition while saving on marketing costs.

In this post, we’ll dive into 7 practical, actionable strategies your carpet cleaning business can use to skyrocket your CLV, with an instant action step for each solution.

1. Hyper-Personalized Communication

Personalization is king. Using customer data to personalize communications can significantly enhance customer experience and loyalty, increasing retention.

For your carpet cleaning businesses, this means addressing customers by their name in emails, using SMS communication, tailoring offers based on usage patterns and sending reminders when it’s time for their next carpet cleaning.

Instant Action Step: Implement an email marketing tool for segmentation and personalization. Start by segmenting your customers based on their last service date. Send personalized reminders or offers once they reach a milestone, i.e., those who haven’t completed service in 90-120 days.

2. Showcase Testimonials Creatively

Social proof through reviews, testimonials, and user-generated content can massively influence potential customers. But there’s a common problem: many businesses fail to capture enough testimonials or showcase them uniquely.

Instead, create a system to regularly collect and showcase positive customer feedback across your digital platforms. Go above and beyond the typical “Thanks, leave us a review!” that most businesses use.

Refer to the personalization step above to create unique requests across several channels, including email, SMS, and even a post-service phone call. Once captured, find creative ways to repurpose the material to repurpose across multiple platforms.

Instant Action Step: Set up an automated email or SMS to request a review after service completion. Feature these reviews prominently on your website and social media. Convert text-based testimonials into designed images, videos or compilations.

3. High-Value Content Marketing For Repeat Customers

Provide value beyond just your services. Creating engaging, informative content helps establish your brand as an authority in carpet cleaning. This can be through blogs, how-to guides, or even videos on carpet care tips.

Once you’ve acquired a carpet cleaning customer, don’t make the mistake of failing to deliver value consistently. Think of unique content ideas to make their lives easier, their homes cleaner, and experience peace of mind.

Instant Action Step: Create content for customers who’ve recently completed their carpet cleaning on how they can make their results last. Leverage either email, blogs or a 5-step video series they can consume.

4. Leverage Retargeting Campaigns

Retargeting allows you to stay top of mind with your customer base. While primarily used to convert prospects already on your site, you can leverage retargeting to get in front of existing customers for repeat business.

Use video, text and other media to create personalized offers that meet their ongoing needs. Since most businesses fail to use retargeting for current customers, you’ll stand out. Remember to add urgency to your offer by creating a deadline for them to rebook services.

Instant Action Step: Set up a retargeting campaign using Google Ads or Facebook Ads to target past customers with special offers, reminders to book a cleaning or seasonal discounts.

5. Offer Unique Referral Incentives

Word-of-mouth is still incredibly powerful. Create a system to encourage satisfied customers to refer their friends, family and network by offering high-value incentives and bonuses.

The key to success with a referral program is to be different from 99% of businesses that offer generic bonuses. Instead, create a challenge. Start a leaderboard and share it publicly. Create sweepstakes for 6 months of free carpet cleaning for the winner.

Instant Action Step: Create a referral program with a unique, attractive incentive for both the referrer and the referee. Promote this program through your email list and on social media. Add bonuses, shoutouts and leaderboards for increased engagement.

6. Implement Subscription Models

Only 24% of businesses currently implement subscription models. That number likely plummets for local businesses who don’t typically get creative with their pricing and packaging models.

Instead of one-off services, create subscription packages that generate recurring revenue for your business. To do so, bundle services in a compelling way that makes it a no-brainer for customers to sign up.

Examine what other businesses offer, such as Car Washes. Notice how they bundle their subscriptions into tiers to simplify the decision for customers. Then, sell customers on the benefits of the subscription, including time and money saved, while ensuring their carpets stay in top-notch shape.

Instant Action Step: Design subscription packages for regular carpet maintenance and promote these options to your customers through email marketing and on your website.

7. Use Chatbots for Instant Customer Service

Customers don’t simply expect quick responses; they demand them. Otherwise, they’ll take their business to the carpet cleaner next door. We can all thank brands like Amazon for setting that expectation.

Implementing a chatbot on your website can provide instant answers to for repeat customers who have questions about new services, rebooking, and other needs. Quick responses build trust and make them feel valued.

As a sidenote, ensure you’ve got a system to “elevate” inquiries to your team, tag them as repeat customers, and proactively call or text them if their question is above the scope of a chatbot.

Instant Action Step: Integrate a simple chatbot on your website that can handle basic inquiries, such as service offerings, pricing, and booking processes for repeat customers.

More Revenue. Less Hassle.

Customer lifetime value is underrated. In a world always looking for the next lead, serving customers who already know, like and trust you is a competitive advantage that can pay dividends.

By implementing these steps, not only will you differentiate yourself from the competition, but you’ll also build a loyal customer base that sees your service as indispensable.

That’s where Slamdot comes in to help. We help business owners leverage proven digital marketing strategies that increase customer lifetime value and generate ongoing ROI. We pride ourselves on a strategic, customized approach that saves business owners time and money.

No matter what your current needs are, reach out to our team today for a quote and discover how we can take your carpet cleaning marketing efforts to the next level!

See More Helpful Tips