Every business wants more leads. In carpet cleaning, you compete with dozens of potential options in your local area and national franchises with big marketing budgets. This means you can’t afford to miss out on today’s hyper-targeted digital marketing techniques to capture attention, build your pipeline and convert prospects into paying clients.

If your small business hasn’t embraced video marketing, you’re missing out. Just take a look around: have you noticed that every platform has embedded video into their user experience? In a matter of years, this will become mandatory.

Competition is fierce. Carpet cleaning prospects have more options than ever before. Today’s consumer expects local businesses to deliver friction-free experiences on par with major brands that make their lives easier.

The best carpet cleaning customers are the ones you already have. Sounds obvious, right? However, many local, service-based businesses focus exclusively on the next customer without finding strategic ways to continue to serve their current customers and increase their customer lifetime value (CLV).

If your carpet cleaning business could save more time or make more money, which would you pick? The answer, of course, should be both. In today’s era of automation and artificial intelligence tools, carpet cleaning businesses must stay on the cutting edge or be left behind.